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A City Is Billing Itself As "The G-Spot Of Europe" And, Wow, Its Catholic Priests Are Not Happy

The new tourism campaign for a Lithuanian city is set to launch just weeks before the pope visits — so that's going to be awkward.

Posted on August 8, 2018, at 11:41 a.m. ET

Do you know where this lovely image was captured?

Sean Gallup / Getty Images

How about this idyllic scene?

Sean Gallup / Getty Images

They both come from Vilnius, the capital of Lithuania. And the fact that you didn't know that is a problem for tourism officials looking to draw more people to the city.

Sean Gallup / Getty Images

They've come up with a plan to try to attract more people, but the campaign is a little...extra. I mean, it's...well. Have a look for yourselves:

vilnius-tourism.lt

“Nobody knows where it is, but when you find it, it’s amazing,” reads the very real, and very amazing, caption on the ad.

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In case you think we're, erm, yanking your chain, here's a picture of Inga Romanovskiene, director of official tourism service Go Vilnius, showing off the new campaign.

Petras Malukas / AFP / Getty Images

According to a press release, the campaign, which is due to launch on Thursday, was the idea of some enterprising advertising students — which we're sure is a huge surprise for you.

It will focus on drawing in visitors from the United Kingdom and Germany, with digital and outdoor ads, along with a website that will include "a quiz which allows users to generate a personalized map of the city."

It sounds like a really fun campaign tbh buuuuuut there's one small problem.

Petras Malukas / AFP / Getty Images
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As it turns out, Pope Francis is due to visit the majority-Catholic country to kick off his trip to the Baltic states in late September.

Gabriel Bouys / AFP / Getty Images

According to the Associated Press, some Catholic priests "expressed concerns that the ad used 'women’s sexuality for advertising' and gave 'wrong ideas'."

Lithuanian Prime Minister Saulius Skvernelis told a local public radio station that he's not too concerned about the whole thing but did admit the timing was "a little weird."

Petras Malukas / AFP / Getty Images

“I think it’s a strange advertising choice, but I believe it does not cross the line in a democratic country,” Skvernelis said.

“As to the timing, we are speaking about a very important visit to Lithuania,” he added. “So perhaps these steps should have been coordinated, but that’s the decision of Vilnius.”

So far the Vatican hasn't comment directly on the [ahem] titillating campaign, but we'll be sure to update if the Holy Father speaks out on the G-spot-centric ads.

Vincenzo Pinto / AFP / Getty Images
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