Skip To Content
BuzzFeed News Home Reporting To You

A City Is Billing Itself As "The G-Spot Of Europe" And, Wow, Its Catholic Priests Are Not Happy

The new tourism campaign for a Lithuanian city is set to launch just weeks before the pope visits โ€” so that's going to be awkward.

Posted on August 8, 2018, at 11:41 a.m. ET

Do you know where this lovely image was captured?

Sean Gallup / Getty Images

How about this idyllic scene?

Sean Gallup / Getty Images

They both come from Vilnius, the capital of Lithuania. And the fact that you didn't know that is a problem for tourism officials looking to draw more people to the city.

Sean Gallup / Getty Images

They've come up with a plan to try to attract more people, but the campaign is a little...extra. I mean, it's...well. Have a look for yourselves:

โ€œNobody knows where it is, but when you find it, itโ€™s amazing,โ€ reads the very real, and very amazing, caption on the ad.

In case you think we're, erm, yanking your chain, here's a picture of Inga Romanovskiene, director of official tourism service Go Vilnius, showing off the new campaign.

Petras Malukas / AFP / Getty Images

According to a press release, the campaign, which is due to launch on Thursday, was the idea of some enterprising advertising students โ€” which we're sure is a huge surprise for you.

It will focus on drawing in visitors from the United Kingdom and Germany, with digital and outdoor ads, along with a website that will include "a quiz which allows users to generate a personalized map of the city."

It sounds like a really fun campaign tbh buuuuuut there's one small problem.

Petras Malukas / AFP / Getty Images

As it turns out, Pope Francis is due to visit the majority-Catholic country to kick off his trip to the Baltic states in late September.

Gabriel Bouys / AFP / Getty Images

According to the Associated Press, some Catholic priests "expressed concerns that the ad used 'womenโ€™s sexuality for advertising' and gave 'wrong ideas'."

Lithuanian Prime Minister Saulius Skvernelis told a local public radio station that he's not too concerned about the whole thing but did admit the timing was "a little weird."

Petras Malukas / AFP / Getty Images

โ€œI think itโ€™s a strange advertising choice, but I believe it does not cross the line in a democratic country,โ€ Skvernelis said.

โ€œAs to the timing, we are speaking about a very important visit to Lithuania,โ€ he added. โ€œSo perhaps these steps should have been coordinated, but thatโ€™s the decision of Vilnius.โ€

So far the Vatican hasn't comment directly on the [ahem] titillating campaign, but we'll be sure to update if the Holy Father speaks out on the G-spot-centric ads.

Vincenzo Pinto / AFP / Getty Images