"We noticed a hat fall from near the top of the parking structure," says Pherigo, who told BuzzFeed News he and his wife were still waiting for the parade to pass when the fascinating fascinator fellowship unfolded.
"I remember thinking, 'well, that's a goner.' But then people started tossing it back up. And pretty soon it turned into this coordinated effort. People on the lower floors realized what was happening and sort of marshalled this effort to return the hat by communicating up what was going on."