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Reverend Wright Ad Finally Runs

After months of threatening to run an ad dredging up Reverend Wright, a group called the National Republican Trust made a splashy ad buy at the eleventh hour, running it nationwide during Monday Night Football, SNL, and (inexplicably) The Rachel Maddow Show.

Last updated on July 3, 2018, at 10:28 a.m. ET

Posted on November 4, 2008, at 1:40 p.m. ET

Given the millions of dollars this cost, you'd expect some more strategic thinking about where the ad ran (like, a blitz in battleground states for instance), so what was their actual intention here?

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