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'Motrin Moms' Ad Disaster

A Motrin ad focusing on backaches caused by baby slings horribly backfired this weekend, and offended moms on Twitter are leading the charge against the company. Motrin has issued an official apology, and its site has been down since last night, but the PR disaster is still raging on Twitter and elsewhere around the Web. Judge for yourself whether the ad is offensive.

Posted on November 17, 2008, at 10:28 a.m. ET

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