On Sunday, Taylor Swift shared a lengthy post on Tumblr after it was announced that Scooter Braun's company, Ithaca Holdings, had acquired her former record label, Big Machine Records, for $300 million.
In the post, she revealed that while her new deal means she'll own the master recordings of her work going forward, Big Machine — and, by extension, Braun — will retain the rights to all six of her albums "in perpetuity".
Swift revealed in her Tumblr post that Braun's ownership of the rights to her "life's work" was her "worst nightmare".
"Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to," Swift went on. "He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever."
Hours after Swift shared the post, countless fans and celebrities — including Cara Delevingne, Halsey, and Brendon Urie — shared messages of support for her.
🦋 @taylorswift13
Others, including Justin Bieber and Demi Lovato, sided with Braun.