A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.


The fake advertising campaign began as a 4chan prank.

Soon, videos of people claiming to have tried the new waterproof feature began to circulate.
Apparently, some iPhone users believed the ads:
OK whoever said updating to iOS 7 would make my iPhone waterproof FUCK YOU
Tristan Blackmore
@tristanblackmor
OK whoever said updating to iOS 7 would make my iPhone waterproof FUCK YOU
Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....
Sara Jo
@SaraJoWalls
Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....
Whoever said the iOS7 makes your phone waterproof. Fuck you
Jebus
@L_I_AM95
Whoever said the iOS7 makes your phone waterproof. Fuck you
“@AjakeC1: iOS 7 waterproofs your phone! Go try it out!” NOW MY PHONE HAS WATER DAMAGE.!
goldie mac
@MilesJones_FFOE
“@AjakeC1: iOS 7 waterproofs your phone! Go try it out!†NOW MY PHONE HAS WATER DAMAGE.!
Whoever said iOS 7 is Waterproof your phone.... Fuck You
Ricardo Tamayo
@Pretty_Ricky33
Whoever said iOS 7 is Waterproof your phone.... Fuck You