Important: iOS 7 Does NOT Make Your iPhone Waterproof

A well-crafted fake Apple ad has convinced some users that their devices are now waterproof.

A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.

The fake advertising campaign began as a 4chan prank.

Soon, videos of people claiming to have tried the new waterproof feature began to circulate.

vine.co

Apparently, some iPhone users believed the ads:

OK whoever said updating to iOS 7 would make my iPhone waterproof FUCK YOU

Tristan Blackmore

@tristanblackmor

OK whoever said updating to iOS 7 would make my iPhone waterproof FUCK YOU

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Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....

Sara Jo

@SaraJoWalls

Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....

/ Via

Whoever said the iOS7 makes your phone waterproof. Fuck you

Jebus

@L_I_AM95

Whoever said the iOS7 makes your phone waterproof. Fuck you

/ Via

“@AjakeC1: iOS 7 waterproofs your phone! Go try it out!” NOW MY PHONE HAS WATER DAMAGE.!

goldie mac

@MilesJones_FFOE

“@AjakeC1: iOS 7 waterproofs your phone! Go try it out!” NOW MY PHONE HAS WATER DAMAGE.!

/ Via

Whoever said iOS 7 is Waterproof your phone.... Fuck You

Ricardo Tamayo

@Pretty_Ricky33

Whoever said iOS 7 is Waterproof your phone.... Fuck You

/ Via

Don't try this at home.