Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

WTF, The World Taekwondo Federation Has Had To Change Its Name Because Y'all Are Dirty

This is why we can't have nice things.

Posted on June 24, 2017, at 10:53 a.m. ET

The World Taekwondo Federation announced Friday it was rebranding itself as World Taekwondo because it is too pure for this dirty world.

Anadolu Agency / Getty Images

For 44 years the group has been known as WTF, but that has obviously become, well, problematic.

Anadolu Agency / Getty Images

"In the digital age, the acronym of our federation has developed negative connotations unrelated to our organization and so it was important that we rebranded to better engage with our fans," World Taekwondo (formerly WTF) President Choue Chung-won said in a statement.

World Taekwondo / Via worldtaekwondo.org

Unveiling a new "fuck"-free brand and logo, the sporting body said the change "reflects its commitment to evolving and adapting to remain relevant with today’s modern audiences."

World Taekwondo / Via worldtaekwondo.org

Still, missed opportunity if you ask us.

@BBCWorld They missed an opportunity to change their name to federation of Taekwondo Worldwide: FTW!

BuzzFeed News’ FinCEN Files investigation exposed massive financial corruption on a historic global scale. Want to support our journalism? Become a BuzzFeed News member.

ADVERTISEMENT