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The Most Powerful Anti-Texting And Driving Image You'll Ever See

The parents of 22-year-old Alexander Heit released this photo to the press in the hope that it would prevent future tragedies.

Posted on April 12, 2013, at 8:27 a.m. ET


He didn't get to finish his message.

This makes for a much more powerful PSA than the usual violent, bloody images created by big fancy ad agencies (examples below).

The police report says Heit, a Northern Colorado student, drifted into oncoming traffic, jerked the steering wheel and went off the road, rolling his car. Witnesses told police that Heit appeared to have his head down when he began drifting into the oncoming lane in the outskirts of Greeley, where the University of Northern Colorado is located. An oncoming driver slowed and moved over just before Heit looked up and jerked the steering wheel. Police said Heit had a spotless driving record and wasn't speeding.

Heit died shortly after the crash, but his parents released the photo of his last text hoping it will stop future accidents.

"In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you," Sharon Heit, Alexander's mother, said.

Via Yahoo News.

Brazilian ad from January for Ecovia, a highway management company.

Absolutely gruesome ad from 2010 via the Bangalore Traffic Police.

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A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.