Well, it is the best Go Daddy commercial yet, if only because it actually gives you a real, tangible reason to use their domain registering service.
The spot is specifically pushing .co domains. It will run during the fourth quarter of the game, a week from Sunday.
Unfortunately, the ad ends on a stupid note, as the "hero" who first registered the winning idea utters a non-joke, "More of everything, sky waitress!" Everybody then laughs, for some reason. My guess: They're laughing at their many critics who have called their previous commercials sexist, boring shit.
That's Danica Patrick making a cameo as the pilot.
She and model Bar Refaeli will star in a second Super Bowl spot that may or may not be released ahead of time.
Ad agency: Deutsch NYC.