The synergistic modularity of this video is mission-critical; it's certainly not a new bizmeth. Honestly? I don't think it's customer-centric enough to go super-viral. But, at the end of the day, it really comes down to "eyeballs" to determine ROI.
(Like, does Adobe really expect us to believe that their marketing doofuses don't also fire off these phrases at meetings like their lives depended on it?)
The controller guy's snort at the end was a brilliant touch.
Ad agency: Goodby Silverstein & Partners