Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Surge Pricing Just Started At Disneyland And Disney World

The company announced "seasonal pricing" for one-day tickets as attendance has steadily increased over the past several years.

Posted on February 28, 2016, at 6:21 p.m. ET

Jae C. Hong / AP

With attendance up at Disney theme parks, the company is turning to a form of surge pricing.

Tickets for Disneyland and Walt Disney World starting Sunday vary in price depending on the day they are used. The company is using a three-tier pricing scheme with "value tickets" — generally for dates during the week outside of summer months and holidays — costing $95 for anyone age 10 and up, "regular tickets" starting at $105, and "peak tickets" starting at $119.

The company described it as seasonal pricing, aimed at spreading out visitors.

"It's an approach that you are probably familiar with from many other areas, including sports, entertainment and travel," Disney's Thomas Smith wrote on the official Disney Parks blog.

Disney Parks / Via

Since February 2015, a one-day ticket to Disneyland had cost $99. That was an increase from the previous price of $96.

Attendance has been up at Disney parks in recent years with the debut of new attractions tied to Star Wars and Frozen. In 2014, Walt Disney World's Magic Kingdom saw 19.3 million visitors and 16.8 million visited Disneyland, the Orange County Register reported. Though 2015 theme park attendance rankings have not yet been compiled, crowds have continued to be large. At Disneyland's 60th anniversary in May, the park closed its gates in the early afternoon because it had reached capacity.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.