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Apple Gets Very Emotional With Its New Holiday Ad

Your move, Google.

Posted on December 17, 2013, at 2:01 a.m. ET

In what seems to be a growing trend for tech commercials, Apple's latest holiday ad skips specs altogether and opts to go straight for the heart. It certainly features more people visibly weeping than any other Apple ad we've ever seen.

View this video on YouTube

According to Apple's YouTube channel, the video inside the ad was shot exclusively with an iPhone 5S. The company has posted the full version of that video as well:

View this video on YouTube