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Targeting South Carolina, Romney Buys Ads In Charlotte

A sign that the candidate is all-in, trying to close it out in an inhospitable state. He's taking John Ellis's advice!

Posted on January 13, 2012, at 10:30 a.m. ET

Mitt Romney has placed an $88,000 television buy in the Charlotte, North Carolina, television market, a source said -- an expensive way to reach fewer than 10% of the South Carolina electorate, in the Rock Hill area.

It's a move that shows Romney's using his deep pockets to scrap for every vote in South Carolina -- and that he's hoping to end the race there.