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Future History 1968: Che Guevara Becomes A Brand

Watch the latest episode in our series exploring the year that shaped the world as we know it.

Posted on August 4, 2018, at 11:10 a.m. ET

When Ernesto "Che" Guevara was captured while trying to raise revolt in Bolivia, his role in the Cuban Revolution had already popularized him internationally.

But after his execution in Bolivia, his image became one of the world's most recognizable symbols of protest — and a brand that diluted his message.

Watch it all unfold on Future History.


Future History: 1968 is a new series that lets you witness one of the wildest years in history the way you witness the news now. Follow us on Facebook Watch for new episodes each week 🤳

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