Future History 1968: Che Guevara Becomes A Brand
Watch the latest episode in our series exploring the year that shaped the world as we know it.
When Ernesto "Che" Guevara was captured while trying to raise revolt in Bolivia, his role in the Cuban Revolution had already popularized him internationally.
But after his execution in Bolivia, his image became one of the world's most recognizable symbols of protest — and a brand that diluted his message.
