Practitioners of the asshole strategy are the nicest people in the world. In person, they're wonderful - good to friends and family, kind to puppy dogs, able to talk to unicorns, etc. But when it comes to business, watch out! Employing the asshole strategy means getting headlines by being a total dick.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.