Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

This Exploding Watermelon Was Facebook Live's Biggest Hit To Date

Spoiler: The watermelon dies in the end.

Posted on April 8, 2016, at 6:06 p.m. ET

This afternoon, BuzzFeed exploded a watermelon with rubber bands in a Facebook Live video titled "Watch us explode this watermelon one rubber band at a time!" You may have seen it.

According to Facebook, more people tuned in at the same time to watch it live than any other video. At its peak toward the end of its 45-minute runtime, the broadcast had 807,000 viewers all watching at the same time. That's more people than live in Alaska, and just slightly fewer than live in San Francisco. Currently, the broadcast has more than 5 million total views. However, as Live broadcasts remain online after they air, that number will likely continue to rise. The video also garnered more than 315,000 comments. (BuzzFeed is among a group of Facebook Live paid media partners.)

Earlier this week, Mark Zuckerberg told BuzzFeed News, “We built this big technology platform so we can go and support whatever the most personal and emotional and raw and visceral ways people want to communicate are as time goes on."

It's true — watermelons are raw.

BuzzFeed


Want to see more stories like this? Become a BuzzFeed News member.

ADVERTISEMENT