The high-profile launch of Apple Music has not, apparently, slowed down one of its biggest competitors. According to Spotify CEO Daniel Ek, the streaming service's subscriber base has actually grown faster since the June 30 debut of Apple Music.
Ek made the assertion at a Monday news conference in Toronto. Spotify — which, with 20 million paid subscribers, is the biggest on-demand streaming company in the world — confirmed the statement to BuzzFeed News, but declined to offer any more information regarding its growth.
"We keep setting new records week by week," Ek said at the news conference.
Some predicted a hard road for Spotify and its ilk after the debut of Apple Music — Apple does, after all, have 800 million credit cards already stored and reportedly hopes to turn 100 million of those into paying Apple Music subscribers. But Monday's Spotify news — coupled with last month's announcement that some 11 million people signed up for Apple Music during its free trial, and with smaller services like Rhapsody growing at the same time — it appears that there may be more room in the streaming economy than previously thought.