Just a few short months ago, Snapchat changed the selfie game by introducing filters.
People love them.
Reportedly, 10 million snaps a day use filters.
Though they are occasionally terrifying.
Snapchat's filters are getting creepy af
Lenses became so popular that Snapchat decided to cash in on them. It opened a store where the lenses, which had been temporary, could be purchased for repeated use.
R u serious @Snapchat u greedy motherfuckers
People were not pleased.
wtf snapchat has a lens store... im not paying a dollar to puke rainbows
Responding to the outcry (or disappointing sales, perhaps) Snapchat is scrapping its lens store.
Instead, the company will offer its users a changing selection of 10 lenses each day — for free.
But Snapchat will still make money from its lenses. The company will continue to sell sponsored lenses to advertisers. As BuzzFeed News previously reported, Snapchat is asking $450,000 per day for sponsorships running Sunday through Thursday, $500,000 per day for those on Fridays and Saturdays, and $700,000 per day for any that it runs on a holiday.