Over the weekend, news emerged that Twitter will delete joke-stealing tweets based on copyright infringement complaints.
We just have one question: How will this affect brands?
See, for example, this April Fool's Day tweet from Google last year.
And here's a Microsoft April Fool's Day tweet from this year.
This is Google in March.
Oh, look, it's Microsoft in May!
Notice a trend?
How about now?
We're sure it's all just a coincidence.