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Apple Unveils New Watch; HBO Now Coming To Apple TV

Apple rolled out its new, highly anticipated watch on Monday, along with updates to its Macbook series and Apple TV. Here's a full rundown:

Last updated on March 9, 2015, at 3:11 p.m. ET

Posted on March 9, 2015, at 7:20 a.m. ET

Marcio Jose Sanchez / AP
  • Apple on Monday unveiled its new watch device, one of the company's most highly-anticipated releases.
  • The watch will come in three models. The base model costs about $349. The most expensive version, the Edition, has solid gold pieces and will start at $10,000.
  • HBO Now will be offered exclusively -- for three months -- on Apple TV for $14.99 a month, beginning in April.
  • The Macbook will be overhauled to a new, extremely thin model.
  • A new Research Kit suite of apps will focus on medical and diagnostic data.


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Apple Offers A First Look At Interacting With Its Watch

Stephen Lam / Getty Images
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7 Ways The $10K Gold Apple Watch Edition Will Help You Lose Weight

(#1 -- Running away from pickpockets burns a lot of calories.)

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Here's a breakdown of the watch models and prices, available April 24:

Apple Watch Sport * Made of aluminum * Priced from $349 to $399.

Apple Watch * Made of stainless steel *Priced from $599 to $1,099.

Apple Watch Edition * Cases are made from 18K solid gold * Bands and buckles are also made from solid gold * Priced from $10,000 and available in only some stores. * Pre-orders begin on April 10.

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Here's how the watch charges:

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Tim Cook on the Apple Watch: "It's not just with you, it's on you."

Here's what to know:

  • Users can add the details they like to the watch face -- like universal time, appointments and the style of clock.
  • Swiping up from the bottom lets you do things like control music, see the weather, and check your heart rate.
  • An engine alerts you by tapping your wrist when you get a message.
  • There's a built in microphone that lets users receive calls on your watch.
  • There's full email capability.
  • There's user-to-user charing. If you tap your watch -- a friend will feel the tap. Or users can draw images and friends will see them in real time.
  • The watch will tell users if they've been sitting too long and suggest activity.

The Watch will have lots of apps:


American Airlines


The Watch can unlock your room at certain hotels

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Here's the new 12-inch Macbook, which is only millimeters thick and have an overhauled keyboard:

Here's what you need to know about it:

* It's the thinnest ever, at 13.1mm thick. It's 24% thinner than the MacBook Air.

* The base model costs $1,299 and it ships on April 10.

* The trackpad has force sensing. That means the harder you push, the different the functionality.

* It's loaded with batteries, increasing its life.

* There's no fan inside.

* It's made of all metal.

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Every major vehicle brand has committed to using CarPlay, one year after its release.

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For example, users can be tested for Parkinson's by saying "ahhh" into an iPhone:

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HBO Now will be offered exclusively -- for three months -- to Apple TV at $14.99 a month, starting in April. The deal was introduced with a new trailer for the upcoming season of Game of Thrones:

The price of Apple TV also dropped from $99 to $69.

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Here's what the scene is like inside the Yerba Buena Center, per our San Francisco Bureau Chief:

Ridiculous what a media spectacle this is. Multiple people live streaming the backs of other reporters' heads

Yep. I'm in the right place I guess.

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"We don’t know if it’s going to be useful." Here's BuzzFeed News San Francisco Bureau Chief Mat Honan on how Apple has never been in a similar position when debuting a new product line.

Mark Lennihan / AP

Although we know what the Apple Watch will look like, and what many of its core features are, thanks to the announcement last September, we don't know how well all the pieces will come together. Or how real people actually choose to use those pieces.

We don't know if it's going to be useful.

Put another way: We don't know if it's going to change things. Hell, we don't even know if people will want it — and really anyone pretending to know with certainty whether or not people will want to buy it is already wrong about at least one thing. That's because the only thing capable of selling the Apple Watch is…the Apple Watch. And all the preconceived notions about it in the world — good and bad — will melt away as it hits the street.

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Here's a preview of some of the watch's health capabilities, from BuzzFeed News reporter Stephanie M. Lee:

Marcio Jose Sanchez / AP

The Apple Watch may not have all the health-tracking bells and whistles originally envisioned by its maker. But it could still be a successful, useful, and mainstream piece of health technology for consumers, Apple, and digital health companies at large.

With a screen that pings users with constant reminders, and a growing ecosystem of apps that collect huge sets of health data, the smartwatch can still be a crucial device that helps consumers adopt healthy behaviors, experts say — even without the advanced biosensing features that Apple has reportedly killed.

"Health will be a component, but it's not going to be everything" on the Apple Watch, Malay Gandhi, managing director of Rock Health, which funds early-stage digital health companies, told BuzzFeed News. "It would never be a mass-market device if it was just about health."

This is a developing story, please check back here and at BuzzFeed News and BuzzFeed FWD on Twitter for updates.