A few days ago, Budweiser released its Super Bowl LI commercial.
This is the story of our founder and his pursuit of the American Dream. #ThisBudsForYou
Set in the mid-1800's, the 60-second ad follows a European immigrant as he travels from Germany to the United States and finally settles in St. Louis.
The man arrives in America and is immediately met by a mob telling him to "go back home." Later, in a St. Louis bar, another man offers him a drink, before the slogan "When nothing stops your dream, this is the beer we drink," appears on screen.
Some are perceiving the commercial to be a thinly veiled swipe at President Donald Trump, whose first two weeks in office have focused heavily on an immigration ban.
Budweiser’s massive Trump subtweet. My goodness. https://t.co/Ae19F1UNED
@kylegriffin1 @Budweiser subtweet of the Century
And Trump supporters are angry with the commercial's message.
@Stevenb2 @Budweiser New Slogan: This Bud's for you rapists of Europe.
Dear Budweiser, we are pro-immigration also but we want LEGAL immigration, NOT ILLEGAL! It really is that simple! #Immigration #MAGA
Budweiser sees no difference between white immigrant Adolphus Busch, and jihadis who would destroy America. I see t… https://t.co/IH6xeHmWld
IT IS NOT THE RESPONSIBILITY OF OUR COUNTRY TO GIVE EVERYONE THE AMERICAN DREAM. GTFO! Your beer taste like warm pi… https://t.co/pQT3f5erED
FYI Budweiser is a foreign owned company. It Belgian. No more Clydesdales & puppies. Now it's subtle lecturing about immigrants #BoycottBud
Others are praising the brewery for its message and applauding the commercial.
As a nondrinker, I never thought I'd share a @Budweiser advertisement, but this is so darn American and timely that… https://t.co/xqL02IqfRO
When I heard the alt right wants to Boycott Budweiser for the new ad I decided to go to the store! #Resistance
Wow. @Budweiser steps up. Yes. Voices from everywhere who say - everyone comes here with a dream - they all belo… https://t.co/TS4RJjjcm6
@Budweiser Your commercial is touching and powerful. Thank you for sharing. ❤
Now, Trump supporters are calling for a boycott of the beer.
Another reason to stick with Coors. #boycottbud
#boycottbud looks like no Budweiser for me.
@Budweiser See the red? U just pissed us off.We're a silent powerful force.We're also the beer drinkers.… https://t.co/sMkoqNwepp
This isn't the first time Trump supporters have moved to boycott a company with a pro-immigration message.
Budweiser's corporate parent, Anheuser-Busch InBev, did not immediately return a BuzzFeed News request for comment.