China's President Xi Jinping kept a low profile during his 62nd birthday on Monday. The internet, however, wasn't as quiet. On Weibo, the hashtag "Xi Dada Happy Birthday 6.15" trended throughout the day.
"Xi Dada" refers to Uncle Xi, the president's widely used nickname. It's even used by state media sometimes.
His fan group has almost 3 million followers on Weibo.
And their way to bring him to ~the top of the world~ is to make memes of him....
"Did I just hear somebody calling me handsome?" reads the caption to this picture.
"Xi Dada was once also a good-looking young man," says this one.
And this one says, "Mengmengda Xi Dada." Mengmengda means "very cute" in Chinese internet slang. The second caption says, "Photographer, you are so doomed to be fired [for making him look like this]."
It had long been taboo to depict Chinese leaders in cartoons — until last year, when a cartoon of Xi went viral. It showed him in a positive light, so those now seem to be allowed.
Many Weibo users posted pictures of Xi and his popular wife, Peng Liyuan. The caption to this photo says, "The only couple who can show off love on CCTV News."
This says, "Xi Dada loves Peng Mama." Xi and Peng are idolized as THE perfect couple on China's social media.
The caption was adopted from a hit internet song of the same name, which quickly got over 100 million views shortly after the composers, four young musicians from Henan province, released it on video sites at the end of last year.
Here's Xi fighting against the big corrupted "tigers," as top officials are known.
Some hoped Xi would bring good luck, and that the Shanghai Composite Index would reach the high point representing the date of Xi's birthday: (19)5306.15.
And quite a few users saluted the president by using the phrase "Ten thousand years," an expression used in particular to wish long life to the ancient Chinese emperor.
China's media is under strict censorship by the authorities, who quickly remove from internet searches and social media keywords they don't favor or consider to be "sensitive."
And a huge number of internet commenters are reported to be hired by the Chinese government to influence public opinion. They are called the 50 Cent Party, because they are said to be paid 50 cents RMB (= $0.08) for each post.
Some critics worry that a cult of personality is being formed around Xi. Such a degree of attention on a national leader hasn't been seen since the era of Mao Zedong.
In this picture, a street vendor displays a souvenir with pictures of Xi and Mao to visitors at Tiananmen Square.
Beimeng Fu is a BuzzFeed News World Reporter covering China and is based in New York.