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The Search For The Mysterious Obamacare Website Girl

Who is that smiling young woman?

Posted on October 23, 2013, at 8:09 p.m. ET

On Oct. 1, Obamacare insurance exchanges went online in all 50 states. The website, HealthCare.gov, was launched despite reported warnings by those overseeing the project that the system was not ready for millions of users to access.

The system immediately began to crash. Basic navigation of the website took hours, let alone actually signing up for health insurance.

Frustrated Americans were greeted by one face as they waited.

This face was everywhere.

Andrew Kaczynski Photoshop
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Which, given the website's issues, might not have been the best thing for the prominently featured girl.

The #obamacare girl got the worst photo shoot gig since Joey did the STD poster on Friends.

RON COULTER

@RONCOULTER

The #obamacare girl got the worst photo shoot gig since Joey did the STD poster on Friends.

/ Via

The smiling young woman soon became a meme.

BREAKING: White House announces new hire to help fix http://t.co/iXooxCRF8E

HELLRAISER

@delrayser

BREAKING: White House announces new hire to help fix http://t.co/iXooxCRF8E

/ Via

Heh: here is a screen grab from the Obamacare web site. OK, maybe it's slightly modified. http://t.co/LyC1JvAPDY

John Hinderaker

@jhinderaker

Heh: here is a screen grab from the Obamacare web site. OK, maybe it's slightly modified. http://t.co/LyC1JvAPDY

/ Via
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Call me! MT: @bradplumer: Has anyone tracked done the http://t.co/tv8zFBPGja girl? Seems a big unexplored angle here.

Jeffrey Young

@JeffYoung

Call me! MT: @bradplumer: Has anyone tracked done the http://t.co/tv8zFBPGja girl? Seems a big unexplored angle here.

/ Via

Recent sighting of the woman from http://t.co/8jZ4Dyz3uB after the website crashed.

Andrew Kaczynski

@BuzzFeedAndrew

Recent sighting of the woman from http://t.co/8jZ4Dyz3uB after the website crashed.

/ Via

CNN devoted a whole segment to the mysterious girl, but they failed to identify her. They asked viewers to "call them" if they were the girl in question.

View this video on YouTube

youtube.com
CNN / Hunter Schwarz GIF
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BuzzFeed decided to give it a shot. An inspection of the website's source code revealed the image file's name: "Adriana." Could this be the name of the mysterious girl?

Teal Media, the design firm that worked on HealthCare.gov, failed to respond to repeated requests for comment.

This image on Teal Media's page about their work on HealthCare.gov is a stock image...

But it does not appear to be on the current version of the site.

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Following calls and emails to the personal cell phones of Teal employees, BuzzFeed received a response from a public relations professional saying that the photo images were provided by Medicaid Services for the website's design.

After calling Medicaid Services, BuzzFeed was told to email a press email box. Following no reply, BuzzFeed emailed Marilyn Tavenner, the chief administrator at the Centers for Medicare & Medicaid Services (CMS).

Via cms.gov

CMS spokesman Richard Olague then told BuzzFeed via email, "The woman featured on the website signed a release for us to use the photo, but to protect her privacy, we will not share her personal or contact info with anyone."

And so, the mystery deepens.

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