Women's fashion brand Reformation has a futuristic new store in San Francisco that uses touchscreens instead of salespeople. BuzzFeed News took a look around.
Behind the scenes, workers will gather the items from inventory and put your stuff into a “magic wardrobe” (which is pretty much a smart dressing room). It’ll take a few minutes for the items to appear in the fitting room.
If the door to your side, the fitting room side, is open, the employees won’t be able to open the opposite door on the inventory side.
So you don't have to call a salesperson (or leave your fitting room half-dressed) to get a different size.
Because there are no cash registers, the new store only accepts credit and debit cards.
Allyson Laquian is a video producer for BuzzFeed News and is based in San Francisco.
Contact Allyson Laquian at allyson.laquian@buzzfeed.com.
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