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This "Normal Barbie" Comes With Cellulite, Stretch Marks, Acne, And Tattoos

The doll also has add-on accessories with moles, freckles, stitches, scrapes, and scars.

Posted on November 19, 2014, at 11:07 a.m. ET

With stick-thin bodies, permanently arched feet, and platinum blonde hair, Barbie dolls don't look like most real women.

Mattel / Via

Designer Nickolay Lamm is seeking to change that. Earlier this year he created a "normal" Barbie, which had the proportions of an average 19-year-old woman. Lamm has dubbed his creation, naturally, "Lammily."

Nickolay Lamm

A traditional Barbie on the left, and Lamm's doll on the right.

Lamm has now made a new accessory for the dolls: stickers that emphasize what it's really like being a woman.

The stickers, which include tattoos, cellulite, and stretch marks, can be placed anywhere on the doll's body. Lamm hopes they show that a variety of body types are natural and beautiful.

Nickolay Lamm

Since playing in the dirt, getting bruises, or developing stretch marks during puberty or growth spurts are normal parts of many girls' lives, Lamm wanted to make dolls that would represent those experiences.

Nickolay Lamm

Eine Lammily-Puppe mit Cellulite.

Nickolay Lamm

Eine lammily-Puppe mit Schrammen.

"All fashion dolls look the same! I wanted to give them a realistic makeover," Lamm told BuzzFeed News.

Nickolay Lamm

A doll with a stretch-mark adhesive.

The other options for stickers are freckles, glasses, blushing, adhesive bandages, moles, temporary tattoos, stitches, scrapes & scratches, bruises, casts, scars, mosquito bites, and grass and dirt stains, Lamm said.

Nickolay Lamm

A Lammily doll with a mole adhesive

Nickolay Lamm

A Lammily doll with an acne adhesive

Lamm designed the "flaws" as stickers so that girls could customize their own doll.

Nickolay Lamm

A Lammily doll with a stitches adhesive.

He isn't very worried that their imperfect nature will deter kids from wanting to play with the dolls.

"I've seen kids playing with these stickers and saw how they put the stickers on and off, laughing and showing the customized doll to their parents," Lamm told BuzzFeed News.

"The 'imperfect' nature of it isn't an issue. I feel it makes the doll more relatable."

Nickolay Lamm

A Lammily doll with freckles.

Lamm also made a YouTube video showing how second-graders reacted to the dolls. The response was overwhelmingly positive, he said.

"I think she's really pretty," said one kid. "She looks like my sister," another said. Kids added:

"She looks like a regular girl going to school."

"She looks like she would help someone if they were hurt."

"She's not like other dolls."

View this video on YouTube

While intended for kids, Lamm thinks the doll may appeal to teenagers too.

"Though I'm not a teenager, I remember what it was like and this doll seems more relatable, because she isn't perfect," said Lamm. "I've also seen kids remark how 'real' she looks because of her body, so I feel it appeals to kids as well."

“I want to show that average is beautiful,” said Lamm.

The Lammily stickers are available to order on his website for $5.99.

View this video on YouTube

A video showing the differences between a Lammily doll and a traditional Barbie.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.