Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Here Are The Gender Stereotype-Busting Ads That Won The Sheryl Sandberg-Backed Glass Lion Award

Here are the 8 top ads recognized for the inaugural Glass Lion award celebrating work that addresses issues of gender inequality or prejudice.

Last updated on June 24, 2015, at 12:19 p.m. ET

Posted on June 23, 2015, at 6:31 p.m. ET

This week in Cannes, France, the advertising industry is celebrating the best ads of the past year. For the first time ever, an award called the "Glass Lion," was handed out for ads "that implicitly or explicitly addresses issues of gender inequality or prejudice."

The award, created in part by Sheryl Sandberg's, recognized seven top campaigns. A top award, called the Grand Prix, was handed out to pad brand Whisper for its "Touch the Pickle" campaign.

Asked about the active role companies trying to sell a product are playing in this discussion, Sandberg said in an email that she welcomed their voices. "Brands have immense power to shatter stereotypes and overturn cliches," she said. "What we've learned is that accomplishing these goals isn't just about changing culture for the better -- it's about the bottom line. There is a business case for gender equality in advertising, and the outcome is clear."

Here are all the ads:

Contraceptive company Urufarma ran this ad presenting a new angle on gender equality

KAFA, an NGO for women's rights, launched this campaign to confront a wave of domestic violence in Lebanon

The National Women's Law Center enlisted comedian Sarah Silverman to "get women pissed about the wage gap"

Sport England sought to inspire women to "give judgement the finger" with this campaign

Laundry Detergent company Ariel pushed men to #sharetheload in the home

Pad brand Whisper challenged period taboos with its "touch the pickle" campaign

Always' #Likeagirl campaign sought to redefine the phrase

With this campaign, UN Woman broke a Taboo in Egypt against speaking mothers' names

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.