Snapchat Ups Its Augmented Reality Game With 3D Bitmoji

Your digital self comes to life via new, animated bitmoji that you can drop into the real world (on your phone).

Snapchat is animating your Bitmoji. Starting today, you'll be able to bring them to life inside the Snapchat app, and watch them navigate the world around you.

Refresher: Bitmoji are digital avatars you can customize so they look like you.

Snapchat bought Bitmoji (the company) for more than $64 million in March, 2016. Yup, it knows what we want:

You can access your animated Bitmoji by tapping the front facing camera display inside Snapchat (Where the dancing hot dog once lived). The animated Bitmoji will appear alongside other Snapchat effects in bottom carousel. Scroll through to find them.

Snap will regularly refresh these Bitmojis' activities. Expect everyday situations, like getting coffee. And fun things, like skateboarding and air guitar.

Now, go have fun. And remember to do real world stuff too. Like feeding yourself and getting exercise.


Snapchat bought Bitmoji for $64.2 million. A previous version of this story quoted a different figure that was reported by the Wall Street Journal.

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