Skip To Content
BuzzFeed News Home Reporting To You

Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Para saber mais sobre nossa política de cookies, acesse link.

Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. Ao continuar com a navegação em nosso site, você aceita o uso de cookies.

Facebook Is Closing Its Oculus VR Movie Studio

Less than two years after launch, Facebook shutters the in-house lab it created to popularize virtual-reality films.

Posted on May 4, 2017, at 7:02 p.m. ET

Facebook is closing Oculus Story Studio, an in-house virtual reality content development arm meant to inspire creators to make virtual reality movies by creating its own high-quality VR films.

The company announced the closing today. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio,” Oculus VP of Content Jason Rubin said.

Story Studio debuted with big expectations in January 2015. Facebook staffed it with a number of veterans from state of the art film and animation companies, including Pixar and Lucasfilm. The company said these experts would share insights and best practices in an effort to help others learn from their work.

Story Studio's first short, Lost, debuted to rave reviews. "I just saw the first movie from Oculus, and it is the future," a headline in The Verge read. The division also won an Emmy for its 2016 film, Henry.

Facebook acquired Oculus in 2014 for slightly more than $2 billion. Since then, the company's virtual reality ambitions have hit some speed bumps. In February 2017, Facebook decided to close 200 of its 500 Oculus demo stations in US Best Buy stories, according to Business Insider. And Oculus founder Palmer Lucky left Facebook in March 2017.

At its F8 conference in April, Facebook introduced Spaces, a social virtual reality experience that allows two people to spend time together in virtual reality, using avatars.

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.