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Brazilians Are Sharing This Heartbreaking Photo To Criticize The Olympics

And no, it hasn't been Photoshopped.

Posted on July 18, 2016, at 4:31 p.m. ET

This photo, which shows a woman sleeping in front of a tunnel painted with the 2016 Olympics' slogan — "A New World" — has absolutely taken over Facebook in Brazil.

The photo has been shared more than 17,000 times and has gone viral inside Brazil.

Brazil has spent much of the last four years in the midst of a campaign attempting to sweep aside any sign of poverty in the city that's due to the host the Olympics in just a few weeks.

Mario Tama / Getty Images

But the photo that's rocketing around Brazil's internet shows that as much as they try, the government can't eradicate the city's issues.

A lot of people were sure that the picture was way too on the nose to be anything but Photoshopped.

Felipe Barcellos
Felipe Barcellos

Felipe Barcellos, the photographer responsible for taking the photo, explained that he used the app Snapseed to edit the original image's shadow settings and colors, which made a lot of people sure that he'd fabricated the picture.

But Barcellos made sure to post a video of the scene to prove that the picture was legit.

Facebook: video.php

Barcellos is a director, screenwriter, and professor at IED Rio, where he teaches a course titled Pocket Cinema, where he teaches how to tell stories via smartphones.

In an interview with BuzzFeed Brazil, Barcellos said that he saw the woman when he was on a bus leaving the neighborhood of Barra da Tijuca.

"I spotted the woman as she was laying down just outside the tunnel painted with the #Rio2016 promo design. I decided to take a photo and talk to her," he said.

According to Barcellos, the woman didn't want to talk -- "she just wanted to sleep." He posted the photo on his Instagram profile with the hashtag #BusStopTales, which is tied to a compilation of photos and short films taken along the road.

Some people left comments critiquing the Olympic games.

Facebook: quebrandootabu

"The makeup will be very beautiful, but when the foreigners leave the country, the river will be more blurred and Brazil be ashamed," this commenter wrote on Facebook.

Others pointed out that the photo "shows the unfortunate realities of Brazil."

For Barcellos, the photo, he says, "is an important part of the discussion on the supposed sustainable legacy of the Olympics."

A BuzzFeed News investigation, in partnership with the International Consortium of Investigative Journalists, based on thousands of documents the government didn't want you to see.