Do you remember how Bobby Norris from The Only Way Is Essex introduced the asymmetric man-thong and changed the game, but not for the better?
Now look what he's wearing.
According to the Daily Star, the Bobby Ball Bag is: "customised with bling to reflect the light and increase your tan".
In case you want avoid this monstrosity, he's apparently wearing it on Es Cavallet sands in Ibiza.