Right. So. There is this app, and it is called Cuddlr.
Here are two complete and utter strangers on their way to meet in a park for exactly this reason.
A totally open, no-strings-attached, guilt-free cuddle. He might have body odour. She might be an axe murderer. NO-ONE KNOWS. That's why they encourage you to make your first cuddle take place in public.
Apparently the app's creator says you can report someone who cuddles "inappropriately."
Anyway, these two have met now.
Not sure that's quite how you cuddle, to be honest. That looks like ear sex. If such a thing existed.
Anyway you have only 15 minutes to reply to a cuddle request. Because this is 2014 damn it, people don't have time to hang around while you make your mind up. Instant. Cuddle. Gratification. That's what this is about.