Ebony magazine unveiled its new September covers, featuring celebrities wearing hoodies, in an attempt to continue the conversation on gun violence, the "Stand Your Ground" laws, and saving young black men from violence.
The covers received some criticism on Twitter.
Ebony got in a shot at the Tea Party.
And that was all it took for #WhitePeopleBoycottingEBONY to become a thing.
Adrian Carrasquillo is the White House correspondent for BuzzFeed News and is based in Washington, DC.