“It’s important for you to take that and say, ‘Okay, how can I create a culture around this whole thing?’ Because culture moves the world,” advised the 49-year-old rapper, before assuring Stormzy the world was “ready”.
He added: “Point is, the world is ready for it, so when you step on that stage you’re going to see it because they’re really ready. That’s culture, that’s culture. You gotta show up and be you. That’s done.”