The highly anticipated music video for Doja Catβs viral single "Streets" is out. In it, the performer pays homage to the TikTok silhouette challenge, which has been credited for accelerating the song's popularity.
In the video, the 25-year-old appears in a shop window display and, as the beat drops, the signature red filter associated with the sultry challenge covers the screen, with an outline of her figure taking
The challenge, which drew thousands of submissions, was created by user @yoelise, who uploaded the first version on Jan. 14, breathing new life into a single that was first released in November 2019.
Things turned sour after several accounts and tutorials dedicated to teaching users how to remove the red filter prompted warnings and concerns over how the content could be manipulated in the wrong hands.
This wouldnβt be the first example of Doja Cat leaning into the TikTok popularity of her music. In February 2020, her single "Say So" was the sound of a viral dance that swept the platform and came full circle with the choreography featuring in the music video.
The glittering, '70s-themed video also had a special cameo from the challenge creator, TikToker Haley Sharpe.
Never one to be subtle with her visuals, the video directed by Christian Breslauer features Queen Sugar actor Kofi Siriboe as the love interest whose imagination the performer is embedded in.
The singer scales a building before snaring him in a gigantic spider web and the two make a happy home within the confines of a nuclear testing site.
Online, fans have hailed the performer for her ability to tap into trends in a way that feels "organic."
What I like about Doja cat and tiktok itβs organic! Say so and Streets are not forced trend. She literally incorporated the tiktok sound from the silhouette trend...
Doja Cat doing the silhouette challenge in the Streets mv is an actual stroke of genius
Doja Cat using the silhouette challenge for the Streets music video is pure icon behavior
I love how doja incorporated the silhouette challenge in the streets mv without making it look corny and forced
There's also a lot of love for leading man Siriboe.
KOFI SIRIBOE MY GOODNESS
Look at Kofi Siriboe. Now look at your man. Exactly.
Doja Cat put Kofi Siriboe in the video. Oh the Lord is GOOD ππΎππΎππΎ
In conclusion, although a late submission, Doja Cat has won the silhouette challenge.
Doja Cat won her own song's silhouette challenge π€°
Doja Cat made the Streets music video to remind us all that she owns the silhouette challenge