Skip To Content


BuzzFeed News

Kate Bubacz / BuzzFeed News

The Inside Story Of How An Ivy League Food Scientist Turned Shoddy Data Into Viral Studies

Brian Wansink won fame, funding, and influence for his science-backed advice on healthy eating. Now, emails show how the Cornell professor and his colleagues have hacked and massaged low-quality data into headline-friendly studies to “go virally big time.”


Unable to load comments. Try reloading this page or viewing the full site. Pop out
Show more Expand