The Filipino restaurant, which is owned by chef Björn DelaCruz, opened its doors in April, he told BuzzFeed News.
The restaurant's ube doughnuts are more affordable than the gold ones, at $40 for a dozen.
DelaCruz said that he started making doughnuts with his staff just for fun because "we love doughnuts" and "we love ube."
"Our staff really enjoyed the doughnuts, so we started sending them out to friends of the restaurant and loyal customers," he said. "Then people started asking if they could purchase them or if they were on the menu. We started offering them once a week on Fridays, and since then it has just grown, and grown."
"For us, the golden doughnut is kind of a tongue in cheek item," DelaCruz said. "We made it for fun, and people wanted to buy it, so were not going to stop them."
But, he said he wanted people to know that the doughnut is only one small part of their family-owned business.
"We all dropped what we were doing to open the restaurant together as a family because this is what we love to do," he said. "The doughnut was a celebration of that love, and our success to this point."
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