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Romney Voters Love Lady Gaga, Obama Voters Love "The Dark Knight"

That and other revelations from StumbleUpon's data mine. Republican and Democrats differ on pop culture, media, and entertainment as much as they do on their candidates.

Ruby Cramer BuzzFeed News Reporter

To identify Democrat and Republican preferences for important topics such as Shakespeare plays, podcasts, and action movies, the social service StumbleUpon has sifted through data for more than 25 million of its users who rated either pro-Obama or pro-Romney content.

Below, some of its best finds:

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  • EMX Digital LLC
  • Nielsen Marketing Cloud
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Company

  • Lotame Solutions, Inc.
  • RhythmOne, LLC
  • comScore, Inc.
  • DoubleVerify Inc.​
  • LiveRamp, Inc.
  • Outbrain UK Ltd
  • Google (DFP / AdX)

Company

Lotame Solutions, Inc.

Privacy policy: https://www.lotame.com/about-lotame/privacy/

Purposes:

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  • Content selection, delivery, reporting
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RhythmOne, LLC

Privacy policy: https://www.rhythmone.com/privacy-policy

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  • Measurement

Legitimate Interest Purposes:

  • Information storage and access
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Features:

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Privacy policy: https://www.openx.com/legal/privacy-policy/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting

Features:

  • Matching Data to Offline Sources
  • Linking Devices
  • Precise Geographic Location Data

The Rubicon Project, Limited

Privacy policy: http://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/

Purposes:

  • Information storage and access

Legitimate Interest Purposes:

  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Precise Geographic Location Data

Index Exchange, Inc.

Privacy policy: http://www.indexexchange.com/privacy

Purposes:

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Features:

  • Linking Devices
  • Precise Geographic Location Data

comScore, Inc.

Privacy policy: https://www.comscore.com/About-comScore/Privacy-Policy

Purposes:

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Features:

  • Linking Devices

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Purposes:

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LiveRamp, Inc.

Privacy policy: https://www.liveramp.com/service-privacy-policy/

Purposes:

  • Information storage and access
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  • Measurement

Features:

  • Matching Data to Offline Sources
  • Linking Devices

Taboola Europe Limited

Privacy policy: https://www.taboola.com/privacy-policy

Purposes:

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Legitimate Interest Purposes:

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Features:

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PubMatic, Inc.

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Legitimate Interest Purposes:

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Features:

  • Matching Data to Offline Sources

EMX Digital LLC

Privacy policy: https://emxdigital.com/privacy/

Purposes:

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Legitimate Interest Purposes:

  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Linking Devices
  • Precise Geographic Location Data

Nielsen Marketing Cloud

Privacy policy: http://www.nielsen.com/us/en/privacy-statement/exelate-privacy-policy.html

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Legitimate Interest Purposes:

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Features:

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