This collection of expert futurist predictions from over 100 years ago gets some things wrong — very, very wrong. But what's more interesting is the things it gets right.
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The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
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Information storage and access
The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.
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OpenX Software Ltd. and its affiliates
The Rubicon Project, Limited
Index Exchange, Inc.
comScore, Inc.
DoubleVerify Inc.
LiveRamp, Inc.
Taboola Europe Limited
PubMatic, Inc.
Outbrain UK Ltd
EMX Digital LLC
Nielsen Marketing Cloud
Google (DFP / AdX)
Personalisation
The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.
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Company
Lotame Solutions, Inc.
OpenX Software Ltd. and its affiliates
LiveRamp, Inc.
Outbrain UK Ltd
EMX Digital LLC
Nielsen Marketing Cloud
Google (DFP / AdX)
Ad selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.
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Company
Lotame Solutions, Inc.
OpenX Software Ltd. and its affiliates
LiveRamp, Inc.
Outbrain UK Ltd
Google (DFP / AdX)
Content selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
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Company
Lotame Solutions, Inc.
LiveRamp, Inc.
Google (DFP / AdX)
Measurement
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