For as long as he can withstand the punishment, the beast-like "Jarramplas" figure is roaming the streets of the small Spanish town of Piornal while hundreds of residents pelt him with turnips.
Sergio Perez / Reuters
Revellers throw turnips at the Jarramplas as he makes his way through the streets.
It's part of an annual festival in which a man dresses up in a brightly ribboned protective costume to take the beating before the town erupts in a festival of music and food.
Sergio Perez / Reuters
Reuters
At this year's event on Tuesday and Wednesday, the volunteer was 34-year-old Raul Beites — and he sure took a lot of turnip hits.
Sergio Perez / Reuters
There are several theories about how the Jarramplas festival started. Some say it's an ode to the Roman myth in which Hercules kills the fire-breathing giant, Caco, for terrorizing local villagers.
Advertisement
Sergio Perez / Reuters
Other speculate that the annual tradition is related to American Indian ceremonies that were seen by the first conquerors, or perhaps to celebrate the story of a cattle thief who was expelled by villagers.
Sergio Perez / Reuters
Jason Wells is executive editor of news for BuzzFeed News and is based in Los Angeles.
We, and our partners, use technologies to process personal information, including IP addresses, pseudonymous identifiers associated with cookies, and in some cases mobile ad IDs. This information is processed to personalize content based on your interests, run and optimize marketing campaigns, measure the performance of ads and content, and derive insights about the audiences who engage with ads and content. This data is an integral part of how we operate our site, make revenue to support our staff, and generate relevant content for our audience. You can learn more about our data collection and use practices in our Privacy Policy.
If you wish to request that your personal information is not shared with third parties, please click on the below opt out button. Please note that after your opt out request is processed, we may still collect your information in order to operate our site.
We value your privacy
We and our partners use technology such as cookies on our site to personalize content and ads, provide social media features, and analyze our traffic. Click below to consent to the use of this technology across the web. You can change your mind and change your consent choices at anytime by returning to this site.
BuzzFeed
Information storage and access
The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.
Personalisation
The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.
Ad selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.
Content selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
Third-party vendors
Information storage and access
The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.
View CompaniesHide Companies
Company
Lotame Solutions, Inc.
OpenX Software Ltd. and its affiliates
The Rubicon Project, Limited
Index Exchange, Inc.
comScore, Inc.
DoubleVerify Inc.
LiveRamp, Inc.
Taboola Europe Limited
PubMatic, Inc.
Outbrain UK Ltd
EMX Digital LLC
Nielsen Marketing Cloud
Google (DFP / AdX)
Personalisation
The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.
View CompaniesHide Companies
Company
Lotame Solutions, Inc.
OpenX Software Ltd. and its affiliates
LiveRamp, Inc.
Outbrain UK Ltd
EMX Digital LLC
Nielsen Marketing Cloud
Google (DFP / AdX)
Ad selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.
View CompaniesHide Companies
Company
Lotame Solutions, Inc.
OpenX Software Ltd. and its affiliates
LiveRamp, Inc.
Outbrain UK Ltd
Google (DFP / AdX)
Content selection, delivery, reporting
The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.
View CompaniesHide Companies
Company
Lotame Solutions, Inc.
LiveRamp, Inc.
Google (DFP / AdX)
Measurement
The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.
{{ blurb }}
{{/blurb}} {{#picture_url}}