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Photographers Are Taking Part In The Pantone Challenge And People Think It’s Aesthetically Pleasing

“What a visual, what a visual.”

Photographers have been using the Pantone app to share the colors in their photos and it has become the #PantoneChallenge.

The app lets users identify the colors in their photos, creating a color palette that they can share.

Pantone

21-year-old Aminah McKenzie, a full-time portrait and fashion photographer from Hampton Roads, Virginia, inspired the challenge.

Aminah McKenzie

McKenzie told BuzzFeed News she has been doing photography for six years.

Aminah McKenzie

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“I would describe my work as fun and vibrant but also versatile. I like to try different styles for the photoshoots that I do,” she said.

Aminah McKenzie

“I love colors and color therapy so I wanted to see the color palettes from my photos. I used the app Pantone and did the color palettes through the app,” she added.

Aminah McKenzie

McKenzie said going viral was overwhelming, but in a good way.

“Seeing everyone come together to show their art was the best part,” she said.

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Photographers were inspired by her tweet, and started sharing their photos with the Pantone colors.

McKenzie said: “Someone posted their photos from the Pantone app and tagged me, because they said they were inspired from the set of photos I posted. From there, people started hashtagging #PantoneChallenge.

“I didn’t think any of this would happen, because I just said ‘Colors’ in the initial tweet, but I’m glad it did, because it brought awareness to this great app, and I loved seeing everyone’s photos and their excitement for photography.

“I think it inspired a lot of people, including myself.”

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