McKenzie said: “Someone posted their photos from the Pantone app and tagged me, because they said they were inspired from the set of photos I posted. From there, people started hashtagging #PantoneChallenge.
“I didn’t think any of this would happen, because I just said ‘Colors’ in the initial tweet, but I’m glad it did, because it brought awareness to this great app, and I loved seeing everyone’s photos and their excitement for photography.
“I think it inspired a lot of people, including myself.”