The center of Hurricane Odile made landfall in the southern Baja California peninsula, Mexico, at 9:45 p.m. PT Sunday, the National Hurricane Center said.
Satellite imagery indicates that the hurricane rolled ashore near the resort of Cabo San Lucas as a Category 3 storm.
The storm is the most powerful ever to hit the peninsula.
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Odile made landfall with an estimated intensity of 125 mph (205 km/h) and sustained winds of 89 mph (144 km/h).
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The storm had been Category 4, but weakened prior to making landfall, the Associated Press reported.
Marcos Covarrubias, the governor of Baja California Sur, said, "We are going to be hit; do not risk your life."
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