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Suing Blockbuster

Fallout from Facebook's Beacon ad platform takes on the concrete form of a civil lawsuit.

BuzzFeed Classic BuzzFeed Staff

The Beacon backlash continues: A woman in Texas has filed suit against Blockbuster for revealing her rental choices without permission, violating the 1988 Videotape Privacy Protection Act. Facebook isn't named in the suit.

Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.

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Information storage and access

The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

Personalisation

The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

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The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

Content selection, delivery, reporting

The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

Third-party vendors

Information storage and access

The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

View Companies Hide Companies

Company

  • Lotame Solutions, Inc.
  • OpenX Software Ltd. and its affiliates
  • The Rubicon Project, Limited
  • Index Exchange, Inc.
  • comScore, Inc.
  • DoubleVerify Inc.​
  • LiveRamp, Inc.
  • Taboola Europe Limited
  • PubMatic, Inc.
  • Outbrain UK Ltd
  • EMX Digital LLC
  • Nielsen Marketing Cloud
  • Google (DFP / AdX)

Personalisation

The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

View Companies Hide Companies

Company

  • Lotame Solutions, Inc.
  • OpenX Software Ltd. and its affiliates
  • LiveRamp, Inc.
  • Outbrain UK Ltd
  • EMX Digital LLC
  • Nielsen Marketing Cloud
  • Google (DFP / AdX)

Ad selection, delivery, reporting

The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

View Companies Hide Companies

Company

  • Lotame Solutions, Inc.
  • OpenX Software Ltd. and its affiliates
  • LiveRamp, Inc.
  • Outbrain UK Ltd
  • Google (DFP / AdX)

Content selection, delivery, reporting

The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

View Companies Hide Companies

Company

  • Lotame Solutions, Inc.
  • LiveRamp, Inc.
  • Google (DFP / AdX)

Measurement

The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.

View Companies Hide Companies

Company

  • Lotame Solutions, Inc.
  • RhythmOne, LLC
  • comScore, Inc.
  • DoubleVerify Inc.​
  • LiveRamp, Inc.
  • Outbrain UK Ltd
  • Google (DFP / AdX)

Company

Lotame Solutions, Inc.

Privacy policy: https://www.lotame.com/about-lotame/privacy/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

RhythmOne, LLC

Privacy policy: https://www.rhythmone.com/privacy-policy

Purposes:

  • Measurement

Legitimate Interest Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting

Features:

  • Matching Data to Offline Sources
  • Linking Devices
  • Precise Geographic Location Data

OpenX Software Ltd. and its affiliates

Privacy policy: https://www.openx.com/legal/privacy-policy/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting

Features:

  • Matching Data to Offline Sources
  • Linking Devices
  • Precise Geographic Location Data

The Rubicon Project, Limited

Privacy policy: http://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/

Purposes:

  • Information storage and access

Legitimate Interest Purposes:

  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Precise Geographic Location Data

Index Exchange, Inc.

Privacy policy: http://www.indexexchange.com/privacy

Purposes:

  • Information storage and access

Features:

  • Linking Devices
  • Precise Geographic Location Data

comScore, Inc.

Privacy policy: https://www.comscore.com/About-comScore/Privacy-Policy

Purposes:

  • Information storage and access
  • Measurement

Features:

  • Linking Devices

DoubleVerify Inc.​

Privacy policy: https://www.doubleverify.com/privacy/

Purposes:

  • Information storage and access
  • Measurement

LiveRamp, Inc.

Privacy policy: https://www.liveramp.com/service-privacy-policy/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Matching Data to Offline Sources
  • Linking Devices

Taboola Europe Limited

Privacy policy: https://www.taboola.com/privacy-policy

Purposes:

  • Information storage and access

Legitimate Interest Purposes:

  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Matching Data to Offline Sources
  • Linking Devices

PubMatic, Inc.

Privacy policy: https://pubmatic.com/privacy-policy/

Purposes:

  • Information storage and access

Legitimate Interest Purposes:

  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Outbrain UK Ltd

Privacy policy: https://www.outbrain.com/legal/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Measurement

Legitimate Interest Purposes:

  • Content selection, delivery, reporting

Features:

  • Matching Data to Offline Sources

EMX Digital LLC

Privacy policy: https://emxdigital.com/privacy/

Purposes:

  • Information storage and access
  • Personalisation

Legitimate Interest Purposes:

  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Features:

  • Linking Devices
  • Precise Geographic Location Data

Nielsen Marketing Cloud

Privacy policy: http://www.nielsen.com/us/en/privacy-statement/exelate-privacy-policy.html

Purposes:

  • Information storage and access
  • Personalisation

Legitimate Interest Purposes:

  • Measurement

Features:

  • Matching Data to Offline Sources
  • Linking Devices

Amazon Publisher Services

Privacy policy: https://ams.amazon.com/webpublisher/apsmanaged/apsagreement.html

Legitimate Interest Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement

Google (DFP / AdX)

Privacy policy: https://adssettings.google.com/

Purposes:

  • Information storage and access
  • Personalisation
  • Ad selection, delivery, reporting
  • Content selection, delivery, reporting
  • Measurement