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Fresh & Easy

A new health food supermarket chain opens out West.

The Fresh & Easy Neighborhood Market is the first U.S. incursion of Tesco, the enormous U.K. shopping brand. Their angle: Cheap, organic, ready-to-eat meals and bare-bones stores with wider aisles, lower shelves and self-serve checkouts.

Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.

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