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See If You Can Spot The Differences Between These Tweets

Compare and contrast.

Over the weekend, news emerged that Twitter will delete joke-stealing tweets based on copyright infringement complaints.

We just have one question: How will this affect brands?

See, for example, this April Fool's Day tweet from Google last year.

And here's a Microsoft April Fool's Day tweet from this year.

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This is Google in March.

Oh, look, it's Microsoft in May!

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Notice a trend?

How about now?

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We're sure it's all just a coincidence.

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