Google's latest high-profile domain offering .SOY is aimed at the U.S. Hispanic market.
Soy, which means "I am" in Spanish, means a lot to Latinos, Google contends. "The word soy describes the essence of Latino identity. It expresses who you are, where you're from, what you do and where you're going."
"Why do we want to barrio-ize ourselves now in English, right when we are at the critical moment online where we are beginning to step away from that mentality? There are COUNTLESS of AMAZING .com and .org pages created by Latin@s," they wrote.
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The segregated spaces comment was echoed on Twitter.
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.SOY is the latest new top-level domain, following the likes of .NYC, .NINJA and .SEXY.
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